Fashion and technology mix here with traditional values. You'll find a dynamic city with temples and palaces alongside modern designs.
South Korea's capital, with its population of over ten million, is the country's largest city. This makes Seoul the cultural center of Korea, with numerous designer shops, concert halls, and modern art galleries throughout the city. Dive into this creative melting pot to experience forward-looking designs and the world-renowned Korean pop culture. For the perfect blend of both, visit the market at Dongdaemun.
The Gyeongbokgung Palace complex in Seoul is one of South Korea’s most famous historic sites. Originally built in the 14th century, the palace offers fascinating insights into the history and architecture of the Joseon Dynasty. The impressive pavilions and traditional gate guards are particularly striking, allowing visitors a daily glimpse into Korea’s past.
The Namsan Seoul Tower is a popular destination offering breathtaking views of the entire city. Located on the peak of Namsan Mountain, visitors can reach the tower via cable cars or hiking trails. At night, the tower is illuminated, making it a romantic spot for couples who often attach love locks to symbolize their bond.
Seoul’s markets, like Namdaemun and Gwangjang Market, are lively centers for shopping and South Korean street food. Here, visitors find everything from trendy fashion to traditional dishes like Tteokbokki and Hotteok. These markets offer an authentic opportunity to experience South Korean culture and enjoy the culinary highlights of the country up close.